The New York Times, Wednesday, November 24, 1999

Edible Gifts, a Click or a Call Away
By Marian Burros

What started as a trickle of mail order food sources on the Internet last year has turned into a torrent, making it difficult to sort out the delicious from the dreary.

So this year, instead of just thumbing through catalogs and magazines and taking suggestions from friends, colleagues and perfect strangers, I have also prowled the Web to seek out the best food gifts for the holidays. With few exceptions I did not find much that is newer or better than I would have by my old methods, but my searching and test-shopping could save you time.

Most of the 24 mail-order sources listed below have their own Web sites, but not all of them are interactive. Some simply provide a little information and direct the shopper to order by e-mail, phone or fax.

The boutique food business is still largely small time, and some of the one-person operations have only recently stuck a foot into the chancy waters of the cyberworld.

   
Site Generously Designed and Maintained by:
True Light Resources
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Snappy, spicy gingersnaps baked by volunteers to benefit a group for the mentally disabled in Texas are sold by Willow River Farms. A 16-ounce tin is $15, and a 23-ounce tin is $25.

3550 West Dallas, Houston, 77019;
(800) 939-3720, except in Texas; in Texas
(713) 525-8468;
www.gingersnapsetc.org

And when they do, they are not always better than good old catalogs. Some sites take so long to navigate that you could drive to the store and be back with your purchases before you’ve found what you want online. Often the quality of the photos is poor.

In ordering online, be careful when giving credit-card information. You know you are in a secure area when the URL box in your browser reads ‘https” instead of “http.”

And be sure to get a confirmation on your order, whether on the Web site itself or by e-mail. In some of my dealings companies said they never received the order. And I never received the food.

The Web sites are all still too primitive to deal with custom orders. If they offer a gift basket with five items and you want five different items, you will still have to phone the company or e-mail it to see if something special can be created just for you.

Some of the sites, like ChefShop.com, which has unusual and excellent food, do not even have a place where the buyer can provide special instructions for delivery, like “leave at front door without signature.”

Sometimes it is not easy to find what you want. Grace’s Marketplace is located at fultonstreet.com, and to find Grace’s you have to click on three different places. What’s more, a panettone ordered directly from Grace’s is much less expensive than the same panettone ordered on the Web.

At one Web site I kept checking a quicker – and more expensive – form of delivery but to no avail. I finally had to call the company, making double work.

If you want something delivered by a certain date, always phone. If a Web site has no warehouse, the order goes to a middleman, adding time to delivery.

In shipping I found that no single system worked all the time or was as fast as the phone. Until there is someone at the other end who can instantly answer questions, the Internet will never be better. On the other hand, if you like to order at 3 a.m., the Web is the perfect medium.

Here are my choices of food gifts for the holidays. Unless other wise noted, orders can be placed on the Web site, and shipping is extra. The last date orders are accepted for Christmas delivery is included.

 

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