And when they do, they are not always better than good old catalogs.
Some sites take so long to navigate that you could drive to the
store and be back with your purchases before you’ve found
what you want online. Often the quality of the photos is poor.
In ordering online, be careful when giving credit-card information.
You know you are in a secure area when the URL box in your browser
reads ‘https” instead of “http.”
And be sure to get a confirmation on your order, whether on the
Web site itself or by e-mail. In some of my dealings companies
said they never received the order. And I never received the food.
The Web sites are all still too primitive to deal with custom
orders. If they offer a gift basket with five items and you want
five different items, you will still have to phone the company
or e-mail it to see if something special can be created just for
you.
Some of the sites, like ChefShop.com, which has unusual and excellent
food, do not even have a place where the buyer can provide special
instructions for delivery, like “leave at front door without
signature.”
Sometimes it is not easy to find what you want. Grace’s
Marketplace is located at fultonstreet.com, and to find Grace’s
you have to click on three different places. What’s more,
a panettone ordered directly from Grace’s is much less expensive
than the same panettone ordered on the Web.
At one Web site I kept checking a quicker – and more expensive
– form of delivery but to no avail. I finally had to call
the company, making double work.
If you want something delivered by a certain date, always phone.
If a Web site has no warehouse, the order goes to a middleman,
adding time to delivery.
In shipping I found that no single system worked all the time
or was as fast as the phone. Until there is someone at the other
end who can instantly answer questions, the Internet will never
be better. On the other hand, if you like to order at 3 a.m.,
the Web is the perfect medium.
Here are my choices of food gifts for the holidays. Unless other
wise noted, orders can be placed on the Web site, and shipping
is extra. The last date orders are accepted for Christmas delivery
is included.